MGR is uniquely qualified to develop and execute a Social Media Public Relations Plan for your company. With over 20 years in the public relations business, MGR delivers unparalleled results.
The Marketing Campaign Foundation is one of the cornerstones of Social Media Implementation. It establishes a benchmark for measuring success and provides direction for the campaign messaging, visual content design, copywriting, and the seeding of the content on the various social media websites. There are websites which can evaluate the efficacy of the SM plan. Also, through Google Analytics and similar applications we can track website hits and other quantifiable data to evaluate the plan.
Social media marketing is all about targeting the right audiences and the right medium. Some of the more popular social media software applications available, in no specific order are as follows:
- Blogs: Technorati, Live Journal, Open Diary, Type Pad, Word Press, Vox
- Micro-Blogging/Presence Application: Twitter, Plurk, Tumblr, Jaiku,
- Social Networking: Bebo, Facebook, LinkedIn, My Space, Orkut, Skyrock, Hi%, Ning, Elgg
- Social Networking Aggregation: Nutshell Mail, FriendFeed
- Events: Upcoming, Eventful, Meetup.com
- Wikis: Wikipedia, PBWiki, wetpaint
- Social Bookmarking (or social tagging): Delicious, StumleUpon, Google ReaderCiteULike
- Social News: Digg, Mixx, Reddit, New Public
- Photo Sharing: Flickr, Zoomr, Photobucket, SmugMug, Piocasa
- Video Sharing: YouTube, Vimeo, sevenload
- Livecasting: Upstream.tv, Justin.tv, Stickam
- Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter
Fresh content is essential for an effective social media program. There are numerous options for content development. They are as follows:
Newsworthy editorial content developed to position company executives as “thought leaders” in a specific segment of the industry. Content may be written in the form of an expert opinion, technical, or case study article.
Announcements focusing on new solutions technological advancements and company announcements.
Websites that maintain an ongoing journal of information that is published in a chronological fashion and is updated regularly. Readers have the opportunity to leave comments and other blog authors can interact via trackbacks and pingbacks. Blog content is syndicated via RSS feeds.
Microblogging is a form of communication in which users can describe their current status in short posts distributed by instant messages, mobile phones, e-mail or the Web.
A key business differentiator for companies to effectively communicate their products, services and benefits within the shortest possible time with a strategically designed video message.
A series of audio files that are released episodically and downloaded through web syndication. The mode of delivery is what differentiates podcasts from other way of accessing media files over the Internet, Such as simple download or streamed webcasts. Vodcasts incorporate the audio used in a podcast with photography and keywords strategically placed throughout to create a visual effect.
Short for web-based seminar, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web. A key feature of a webinar is its interactive elements – the ability to give, receive and discuss information.
Social Media Releases
A press release specifically designed for dissemination to specific social media platforms.
Bookmarking allows users to tag, save, manage and share web pages from a centralized source. Tagging is a part of the social bookmarking practice in which content producers and social site users can classify, organize and search content by keywords.
Discussion Boards and Forums
Online discussion sites that are web applications managing user-generated content. People participating in forum cultivate social bonds and interest groups for a topic may form from the discussions.
Integration with Traditional Marketing
The Social Media Campaign will support and complement the overall marketing strategy.
Ongoing campaign management and support of social media network accounts and profiles across the various social media networks, blogger outreach and continued participation in news media and bookmarking web sites, is crucial for maintaining a social media marketing campaign campaign. Campaign monitoring and measuring strategy for the social media marketing campaign will dictate how the campaign will be maintained over time.
A source of concern for all marketers in the social arena involves the posting of negative information about the company. As part of the Social Media Campaign, GR will monitor what is being said and proactively address the key issues being discussed on the social media platforms.
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