Search Engine Optimization (SEO)

What is Search Engine Optimization, more commonly referred to as SEO?

SEO is a wide variety of tasks that improve a website’s presence on the search engines, bringing more eyes to see your company’s products and services. SEO works by using key words to optimize content such as coding, text content, or web copy, and other materials posted on your website to increase your organic rankings on popular websites such as Google, Yahoo, or MSN.

Implement SEO on your existing website.

MGR can help you to implement SEO into your existing website and all of your public relations and social media content. We’ll meet with your team and immerse ourselves in your company and industry. We will work with you to define your business goals and target audience. We will help you to determine what you want your visitors to do when they arrive at your site.

We’ll define important call-to-actions and establish what you want your visitors to take away from visiting your website. We will work with you to develop a strategy that will generate more qualified leads to your website, generating new customers that will turn into long lasting relationships.

Website Analysis

When implementing a search engine optimization campaign we will conduct a website analysis of your existing website. To do this, MGR will evaluate your current site and how it is performing at the bench mark level.
We will then identify opportunities to generate more qualified leads using existing material on your website as well as any recommendations we have for updates. We will provide a detailed analysis and report with proposed changes in the coding, structure, and content of your website.

Backlinks

Securing high-quality backlinks, particularly from reputable websites within your industry, is crucial for enhancing your online presence and driving traffic to your company’s website. When a well-established site, such as an online industry publication, links to your content, it essentially serves as a vote of confidence in the eyes of search engines. This endorsement signals that your website is considered valuable and authoritative within its niche.

Search engines, like Google, rely on complex algorithms to determine the relevance and credibility of websites. By earning backlinks from authoritative sources, your site gains a significant boost in credibility, which can positively impact its search engine rankings. Improved rankings, in turn, make it more likely for your website to appear on the first page of search results, increasing visibility and attracting organic traffic. Additionally, users are more likely to trust and click on links from reputable sources, contributing to the overall effectiveness of your public relations strategy. Therefore, the acquisition of high-quality backlinks not only validates your site’s authority but also serves as a powerful driver of organic traffic, ultimately enhancing your online success.

While ranking high on search engines is a major goal of SEO, it’s not the only purpose. SEO is ultimately about driving qualified traffic to a website and ensuring that traffic leads to conversions—whether that’s sales, sign-ups, or other business goals.

A well-executed SEO strategy focuses on:

  • Keyword Analysis, Competitive Analysis, Website Optimization, Directories
  • Site Indexing – Improving search engine positioning to attract more visitors.
  • Link Building – Authority and trust, building credibility through high-quality backlinks and content.
  • Optimized Articles, Press Releases, Social Media content and Blogs
  • Pay-Per-Click (PPC) Ad Campaigns (example: Google Adwords)
  • Website Conversion
    Improving website conversion is the smartest move you can make to increase the value of your website, turning web traffic into quality leads and customers. Ninety-eight percent of website visitors leave a website without taking the next step. MGR will implement conversion factors on your website to create leads.

So while ranking is a critical piece, SEO is really about creating a strong online presence that drives meaningful results for a business.