Analyst Relations
MGR will identify the most important analysts for your industry. We will prepare necessary content to fully inform analysts about your company, strategy, products and services. We can assist them with research requests, and persuade the analysts to represent your company favorably. We will arrange analyst meetings with your firm’s key executives.

Articles
MGR specializes in article development, including customer case studies, technical pieces, and expert opinion (thought leadership) articles. Our experienced writers work closely with you to identify newsworthy stories, conduct interviews, craft compelling articles, coordinate necessary photography and illustrations, engage with editors, and secure publication. We guarantee that every article we create is published.

Awards
MGR will research awards competitions and prepare compelling content to aid in the selection process. Awards can help distinguish your firm from the competition and position your company as best in class.

Backlinks
Securing high-quality backlinks, particularly from reputable websites within your industry, is crucial for enhancing your online presence and driving traffic to your company’s website. MGR will secure press appearances for your company and include backlinks within the press appearance to drive traffic from industry publications to your website.

Blogs
MGR can ghostwrite your blog and/or develop blog entries for your executives to be featured in industry blogs. We will work with you to determine the topics and key messages of each blog entry, and will implement key words and phrases to promote search engine optimization of your company website.

Broadcast Publicity (TV, radio, vodcasts, podcasts)
Our creative services team can develop compelling TV, radio, and vodcast/podcast campaigns.

Collateral Development
Our creative services team can develop collateral materials, whether digital or traditional, that showcase your products and services—ideal for tradeshows and product launches.

Corporate Image Development
Our creative services team can develop collateral materials, whether digital or traditional, that showcases your products and services —ideal for tradeshows and product launches.

Corporate Presentations
We collaborate with you to craft strategic and memorable corporate presentations.

Corporate Publicity
MGR creates compelling content and secures key press coverage to position your company as an industry leader. Your communications strategy will guide our efforts to ensure maximum impact.

Crisis Communications
In today’s fast-paced business world, the unexpected can happen at any moment. The ability to effectively manage and communicate during a crisis is paramount in preserving a B2B brand’s reputation, credibility, and client relationships. Our B2B crisis communication services are tailored to help businesses respond to unforeseen challenges with agility, clarity, and a steadfast commitment to safeguarding your reputation.

Digital Media
MGR specializes in crafting customized digital media campaigns tailored to our clients’ needs. From LinkedIn to Facebook, X and Instagram, we leverage the unique strengths of each platform to help you connect with your audience in meaningful ways. Together, we’ll transform prospects into loyal customers and establish your company as an industry leader.

Editorial Calendar Research
There’s nothing worse than reading an article where your competition is mentioned and your company is not. We make sure that doesn’t happen.

There are numerous media opportunities for your company in industry publications, blogs, and social media sites. It is important to uncover these opportunities through comprehensive research and pursue them vigorously to ensure inclusion in key features and focuses.

MGR will research editorial calendars and identify editorial opportunities. MGR will also prepare written materials and photography for special features.

Editor Perception Analysis
MGR provides in-depth editor perception reports, offering valuable insights to refine and tailor messaging for maximum impact across all media channels.

Facebook
Facebook offers a visually engaging way to share your brand story. Organizing content in photo albums helps your audience find relevant information quickly, showcasing your business’s value. Facebook is also a great place to thank the media for press coverage, as top B2B publications are active on the platform.

Graphic Design
Our Creative Services Department specializes in crafting eye-catching and impactful graphics that leave a lasting impression. Whether you need bold visuals, sleek designs, or branded elements, we’ll bring your project to life with creativity and precision.

Instagram
Instagram serves as a visually compelling social media platform to amplify your brand’s identity and showcase expertise in the B2B space. MGR creates strategic content that elevates brand awareness and positions your company as an industry leader.

International (Global) PR Programs
Our work spans across continents. We specialize in securing press coverage in every country where our clients operate, ensuring maximum visibility on a global scale. With a proven track record of success, MGR delivers impactful publicity that elevates your brand across continents.

LinkedIn
LinkedIn is a top social media platform for B2B engagement, connecting businesses with decision-makers and industry leaders. MGR creates content that boosts brand visibility, generates leads, and keeps your audience informed. With company pages, targeted campaigns, and specialized groups, LinkedIn helps businesses showcase expertise, build relationships, and drive growth. It’s also an excellent way to thank the media for press coverage as top B2B publications are active on LinkedIn.

Media Relations
Our unmatched media relations capabilities set us apart, providing your business with a significant advantage. With more than 35 years of B2B PR experience, we have built deep, trusted relationships with key industry publications across all markets, ensuring your message reaches the right audience. Known in the industry as a Publicity Powerhouse™, we leverage our connections to maximize your brand’s visibility and impact.

Media Research
We will research, develop and continuously expand/revise a comprehensive media list. This list is consulted in the development and distribution of all press materials.

Media Tours
MGR has managed hundreds of media tours for many clients over our 35+ year history. But don’t feel as though you have to go on a press tour to secure press coverage – we will secure great coverage for your company regardless.

News Release Development
Our team of expert writers create attention-grabbing news releases for the media and your target audience.

Newsletter Development
For some clients, a monthly or quarterly newsletter or e-newsletter can be an invaluable tool for effectively communicating with customers, potential customers, employees, distributors and others. Our Creative Services group is ready to write and design your company’s newsletters for effective communication.

Photography
At MGR, we understand that compelling photography enhances media coverage and strengthens your brand presence. That’s why we prioritize high-quality imagery for product and service press releases, articles, and other content. Our team coordinates professional photography as needed and maintains a well-organized photo library for easy access. Additionally, we can source high-quality, royalty-free images to complement your existing visuals.

Podcasts
Podcasts are a powerful tool for engaging your audience and establishing thought leadership within your industry. With experience producing thousands of podcasts, MGR will collaborate with you to develop insightful questions on key industry trends and conduct interviews with your company’s leadership. The process requires only about thirty minutes of your time and can be conveniently conducted via a virtual meeting. We then edit the recording into a concise, compelling 3- to 5-minute podcast designed to captivate your audience and hold their attention.

Press Portfolios & Customized Clipping
MGR creates impressive digital press portfolios that showcase your media coverage in a visually compelling and organized way. These portfolios include magazine descriptions, readership statistics, and other key details to highlight the impact of your coverage.

Press Release Development
MGR can write newsworthy press releases that will capture the attention of the media and your target audience.

Product Launches
An amazing product launch can be the difference between a successful and unsuccessful marketing effort. Your account team will work with you to manage and promote highly successful product launches.

Product Publicity
MGR will craft press material that positions your products as best-in-class. We will highlight key features and benefits that distinguish your products from the competition. Our media relations expertise will ensure that your products receive a tremendous amount of press coverage.

Reputation Management
If inaccurate or misleading information about your company surfaces, we step in to help. Whether it’s a misrepresentation in a blog post or another source, we provide well-crafted responses to address the issue and protect your brand’s reputation.

Research (Audience, Competitive, Market)
Research is a powerful tool for communication strategies, and we tailor it to your needs. With a 35+ year track record of outstanding results, we understand the appropriate research methodologies for our clients.

Reporting
MGR provides detailed reports which chart program progress and results.

SEO Content Development
MGR ensures all content including feature articles, press releases, and blogs is embedded with relevant keywords and links to enhance search engine optimization. Explore our SEO capabilities.

Social Media
Social media is very important in the B2B industry. MGR specializes in crafting compelling social media content designed to capture the attention of your target audience and optimize visibility on search engines. Explore our social media capabilities.

Speaking Opportunities
We can develop a comprehensive list of speaking opportunities. Let us know your preferences, and we will craft compelling bios, abstracts, and other materials to ensure you or your senior executives take center stage as featured speakers. This presents a fantastic chance to address a captivated audience within a single venue, each member of which could potentially become a valuable customer.

Special Event Planning
MGR will collaborate with you to coordinate a media event. Coordination will include production of an invitation to the event, contacting journalists, choosing a venue, organizing food, giveaways and any other elements associated with the event.

Speech Development
Our seasoned technical writers bring years of expertise in crafting impactful speeches for company executives. They work closely with you to develop clear, compelling messaging that aligns with your brand and resonates with your audience, ensuring a confident and persuasive delivery.

Strategic Consulting
MGR will conduct an analysis of your competition, including an evaluation of strengths, weaknesses and their advertising and public relations strategies. We will also analyze your target markets and audiences. We will make strategic recommendations for your products, services and capabilities positioning. We will continuously assess and refine the target audience and strategic messages.

Thought Leadership Development
We can develop a strategic campaign that positions your company experts as industry thought leaders.

TikTok
Tiktok can be a valuable B2B social media platform in certain instances (e.g., employee recruitment).

Vodcasts
Vodcasts are a powerful tool for engaging your audience and showcasing key company stories, whether it’s a product launch or a customer success story. With experience producing thousands of audio and visual pieces, MGR will collaborate with you to develop compelling messaging and craft a script that aligns with your objectives. The process requires only about thirty minutes of your time and can be conveniently conducted via a virtual meeting.

We then transform your content into a dynamic 3- to 5-minute vodcast, incorporating still photography, video clips, music, voiceovers, and visual effects to create a polished, engaging presentation. Vodcasts offer a cost-effective way to build a professional video library that enhances your brand presence.

Webinars
Your webinar can be a presentation, lecture, workshop or seminar. MGR will work with you to develop the strategy, write script and create graphics. Our creative staff will ensure that your webinar is a hit with your target audience.

X
X (formerly Twitter) drives traffic to your site by directing prospects to relevant pages and highlighting press features for credibility. Industry hashtags help connect you with your audience, while MGR’s strategic approach and keyword research position your company as a leader. It’s also an excellent way to thank the media for press coverage as top B2B publications are active on X.

YouTube
Owned by Google, YouTube favors its content in search results. Our program includes vodcast development—videos with enhanced still photography, music, and effects—creating an engaging narrative while building your YouTube video library.